The roots of JTB are in the Kihinkai (Welcome Society), which was established with the aim of welcoming tourists to Japan.
The Japan Tourist Bureau took on the role of the Kihinkai on 12 March 1912. The European style design of our tiny first office meant that work was occasionally interrupted by locals thinking that the building was a German beer hall.
We were commissioned by the Ministry of Railways to sell tickets to visitors to Japan.
JTB cooperated with selected Ryokan to provide traditional Japanese accommodation to tourists.
From September 1940 until March 1941, JTB employees helped 2,000 Jewish refugees to escape the Holocaust across the Sea of Japan.
We were first accredited as an IATA travel agency in November 1948.
The New York office was the first JTB branch in America.
JTB was renamed as “Japan Travel Bureau Inc.”
We welcomed 12 million people to Japan during the World Exposition in Osaka.
Our first office in London.
We were the appointed travel agency for the FIFA World Cup, handling all official tours and transport in Japan and Korea during the tournament.
Our “JAPANiCAN” website was launched to provide multilingual services for visitors to Japan.
JTB’s Rurubu travel guide series was officially recognized by the Guinness Book of Records™ as the largest selling travel guide series in the world.
We celebrated our 100th anniversary in the year of the London Olympics. We welcomed both athletes and supporters, looking after a total of 7,178 people over the course of the games.
There are currently around 26,000 employees working for the JTB Group all over the world.