History, cutting-edge technology, cuisine, ancient or contemporary architecture, nature, shopping, unique cultural pursuits, and so much more is there for you to discover. Japan is the second most technologically powerful economy in the world after the USA, the third largest economy in the world after the USA and China, and has a population of over 127 million.
The Japanese are intriguing. What makes them unique is their work ethic, diligence and creativity, not to mention their relentless pursuit of perfection and exquisite hospitality called 'omotenashi'. Food is not just the freshest in the world, but an artistic display in perfect harmony with the season and the dishes on which it is served. It comes with a smile, a bow... chopsticks and green tea.
Accommodation is world-class and maintains international standards with a Japanese twist such as sliding doors and tatami mats. Transport is second-to-none: from rickshaws to bullet trains to take you from rural retreats to vibrant cities, where the buzz never dies. Japan has the diversity of a continent in itself.
Despite its 250 years of isolation having come to an end in 1854, the true soul and spirit of the country, fascinating and awe-inspiring, is still so unexplored by the Western world. Japan is 'wow' in unimaginable ways.
